Critics are blasting Nike for replacing its signature "Just Do It" slogan with the phrases "Dope", "Get High" and "Ride Pipe, ” on some of their new T-shirts.
Calling the new slogan as "irresponsible" and in "poor taste, " critics ask Niki to recall their newest product. Travis Tygart, the CEO of the US Anti-Doping Agency, told reporters: "Athletes have had their lives ruined by the use of performance-enhancing drugs, and it is totally irresponsible that Nike is now actively promoting it for profit."
Boston's mayor, Thomas Menino, asked a Niketown store to remove the display from its window. In a letter sent to the general manager, he criticized Nike for failing to take drug abuse seriously. "Your window display of T-shirts with drug and profanity wordplay are out of keeping with the character of Boston's Back Bay, our entire city and our aspirations for our young people... not to mention common sense," Mr Menino said in the letter.
In Oregon, home to Nike's headquarters, an anti-drug group also condemned the slogans in a letter it sent to 1,500 people - including members of the White House Office of National Drug Control Policy. "It's gone past edgy," said Tom Parker, spokesman for the Oregon Partnership. "Sure it is the language of skateboarders and surfers, but it's also the language of addicts."
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